Name: Hamleys Toys Regent Street London
Rating: 5.0

Hamleys Toys Regent Street London

Hamleys, Regent Street, London, UK

1-90 Years

Paid

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Contact

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Description

Hamleys is a world-famous toy store and a true London landmark, located on Regent Street. Spanning seven floors, it offers a magical shopping and entertainment experience filled with toys, demonstrations, and live interactions. It is designed for families, children, and visitors of all ages looking for fun, wonder, and memorable experiences.

The store features seven themed floors packed with toys and activities, including gaming, anime, magic, soft toys, puppets, baby toys, books, dolls, dress-up, arts and crafts, board games, puzzles, science toys, action figures, drones, vehicles, collectibles, outdoor toys, and more. Visitors can enjoy live toy demonstrations, interactive play zones, parades, dancing, and special appearances by Hamley Bear and friends. Additional experiences include the Build-A-Bear Workshop, VIP Tours, Private Shopping Experiences, and the daily Hamleys Store Opening Ceremony.

VIP Tours cost £250 for up to 4 guests. Sunday morning birthday parties cost £2,000, including exclusive store access, entertainment, food, activities, and a £75 gift for the birthday child. A Hamleys Birthday Sleepover costs £6,000 for up to 10 children, including overnight stay, entertainment, meals, gifts, and activities.

Hamleys Regent Street delivers a one-of-a-kind toy shopping experience unlike anywhere else in the world. The mix of entertainment, history, and interactive fun makes every visit exciting and memorable. It’s a must-visit London attraction for families, tourists, and anyone wanting to experience the magic of the world’s finest toy shop.

Features

Paid
Host birthday parties: Yes

Features

Events: Step into the magical world of Hamleys Regent Street, the Finest Toy Shop in the World. Explore seven floors of wonder, where every corner sparks imagination, adventure, and fun for the whole family. Join us for parades, dancing, and special visits from Hamley Bear and his friends. Discover interactive shows, hands-on play zones, and amazing toys that bring joy to every age. Get ready to make magical memories that will last a lifetime. Whether it’s your first visit or your hundredth, there’s always something new to see, do, and explore at Hamleys.
Private Shopping Experience: A Hamleys Private Shopping Experience lets you and your family experience the iconic Regent Street venue all to yourselves! On the day you will be greeted at the front doors of Hamleys by your very own personal shopper who will provide you with a red-carpet welcome into the store, where you can explore the fun and magic of all seven floors for one hour before the shop opens to the public. Then to finish the experience, the children can take part in our Hamleys traditional Opening Ceremony.
VIP Tours: On a Hamleys VIP Tour, you and your family will be guided through the finest toy shop in the world by a member of our wonderful Entertainment team. Throughout this personalised tour, you will venture through all seven exciting and fun-filled floors of the shop, learning some of the store’s 264-year history. Along the way you will take part in the demonstrations of the toys and magic that we have to offer.
Store Opening Ceremony: Do you want to open the world's finest toy shop? Well now you can! We open our Regent Street doors every day with our traditional Opening Ceremony. In this ceremony a very special guest will ring the magical Hamleys Bell, to let all of London know that we are open for the day. You can be the person who rings the bell and officially opens the store to London. This experience is suitable for one or two children to get the opportunity to open the world's finest toy shop..
Build-A-Bear Workshop: Choose and customise your own Furry Friend at our in-store Build-A-Bear Workshop.

Facilities

Parking: Parking available.
Food & Drinks: Cafe available.
Toilets: Toilet available.

What to see

Lower Ground Floor

Gaming
Anime

Ground Floor

Souvenirs
Puppets
Soft toys
Teddy bears
Wild animals
Magic

1st Floor

Baby toys
Bath time
Traditional toys
Books
Pre-school
Ride-ons

2nd Floor

Nurturing dolls
Dress-up
Fashion dolls
Interactive animals

3rd Floor

Arts & crafts
Figurines
Board games
Puzzles
Science

4th Floor

Action figures
Drones
Diecast
Vehicles
Collectibles
Remote control

5th Floor

Toilets
Café
Sweet shop
Outdoor toys

Website

Contact

Price

Price: Paid

Price Details

VIP Tours: £250 for 4 guests

Pricing URL: https://www.hamleys.com/vip-tours

Birthday Parties

Offer Birthday Parties: Yes

Birthday Party Details

Birthday Parties: We host our Hamleys birthday parties at the Regent Street Store on Sunday mornings between 10:00 to 12:00. This means that the children will get to celebrate and explore the entire store exclusively to themselves before we open to the public.

What’s included:

Our standard Sunday Morning private hire costs £2,000
The entire store opens exclusively for you and your guests from 10:00 till 12:00.
The Hamleys Entertainment Team who will host the party, play games, dance, and lead the treasure hunt.
A warm red-carpet welcome with balloons on arrival.
A meet and greet with Hamley Bear himself.
A private magic show that is perfectly crafted for children to amaze and excite the guests.
A Breakfast Buffet of croissants, fruits and chocolates, or a Pizza Feast for the children to enjoy
A face painter to give your guests fantastic designs for the very special occasion.
Hamleys giftbags for the party guests.
A treasure hunt that allows the children to venture throughout the 7 floors, which incorporates fun-filled activities and characters along the way.
A gift to the value of £75 that the birthday child can pick themselves.

Birthday Sleepover: Celebrate your special occasion with a Hamleys Sleepover. This experience allows your group of up to ten children to stay overnight in the most famous toy shop in the world.

What’s included:

You will be welcomed into the store on Saturday evening to have a personalised experience with our entertainment team.
Entertainment includes a magic show, face painting and interactive shows.
Entertainment will then be followed by a delicious pizza dinner and a private shop through the store.
Every child can choose a gift to the value of £50 and the birthday child to the value of £80.
Its then time for a sweets raid to get fuelled up for a movie to watch before bed.
The next morning our entertainment team will serve a breakfast buffet and hold a treasure hunt to track down the children’s gift bags.
This very exclusive event would be suitable for up to ten children with two adult chaperones and costs £6,000.

Mon-Sat: 10:00 - 20:00
Sun: 12:00 - 18:00

Address: Hamleys, Regent Street, London, UK

Post Code: W1B 5BT

Council: Westminster

County: Greater London

Nearest tube stations