Name: The Needles Landmark Attraction
Rating: 5.0

The Needles Landmark Attraction

The Needles Landmark Attraction, Alum Bay New Road, Alum Bay, Totland Bay, UK

1-90 Years

Paid

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Description

The Needles Landmark Attraction is one of the Isle of Wight’s most iconic destinations, offering a mix of natural beauty and family-friendly entertainment. Located at Alum Bay, it combines scenic views with fun rides, craft demonstrations, and leisure experiences for visitors of all ages. From breathtaking coastal sights to engaging attractions, it provides a full day of enjoyment in a unique seaside setting.

Visitors can ride the iconic chairlift to Alum Bay beach for spectacular views of the Needles Rocks and Lighthouse, or take pleasure boat trips for a close-up coastal experience. Hands-on demonstrations include glass blowing at Alum Bay Glass, sweet making at The Sweet Manufactory, and creating sand souvenirs at The Sand Shop. Family attractions include Dino Jeep Safari, Jurassic Adventure Golf, Carousel, Tea Cups ride, traditional fairground games, and a 4D Cinema Experience.

Entry to the attraction is free, with charges for rides and activities such as the chairlift (£10 adult return, £7 child return), Jurassic Adventure Golf (£6), Dino Jeep Safari (£5), Carousel and Tea Cups (£4 each), and demonstrations (£3). Supersaver ticket books cost £12 for 15 tickets, offering savings across rides and attractions. Parking costs £6 all day during the main season, while winter parking is free.

A visit offers a memorable blend of dramatic coastal scenery, traditional seaside fun, and creative experiences. The combination of iconic views, interactive crafts, and family rides makes it suitable for all ages. It’s an ideal destination for those seeking both natural beauty and engaging activities in one place.

Features

Paid
Host birthday parties: No

Features

Iconic chairlift: Take a breathtaking chairlift ride down to Alum Bay beach, the best way to see the iconic Needles Rocks and Lighthouse. Start your day with a delightful trip from the top of the Alum Bay cliffs down to the beach below and experience spectacular views of the picturesque Needles Rocks and Lighthouse, as well as the multi-coloured sand cliffs of Alum Bay and the stunning turquoise waters beyond. The chairlift takes you back to the top but before taking your return journey you can enjoy Alum Bay beach and a boat trip to see the Needles Rocks up close.
Boat Trips: For a close-up view of the Needles Rocks and Lighthouse and panoramic views of the coloured Alum Bay cliffs, take one of the pleasure boats from the jetty for a dramatic trip around the landmarks. Choose between a 20-minute slow cruise to take in the stunning scenery at a leisurely pace, or opt for a 15-minute fast trip on the high-speed rib. Whichever one you choose, you’re guaranteed a breathtaking Isle of Wight experience. The boat trips themselves are independently operated by Needles Pleasure Cruises Ltd.
Alum Bay Glass: Marvel at the Isle of Wight’s longest-established glassmakers at work in their studio and shop their wares. Established in 1972, Alum Bay Glass is the Isle of Wight’s longest-established glassmaker producing beautiful and unique glassware with live demonstrations from our skilled local craftsmen. From perfume bottles and vases to bowls, ornaments and doorknobs, our talented glassmakers create a wide range of one-of-a-kind glassware handcrafted right here on the island.
The Sweet Manufactory: Watch our creative confectioners make sweets in front of your eyes, then sample their tasty treats. During the 19th century, many new sweets were invented including some of today’s much-loved favourites such as candy floss, liquorice allsorts, jelly babies, wine gums and marshmallows. Now you can see the process for yourself in The Sweet Manufactory. Watch in awe and wonder as our expert confectioners create sweet treats in front of your very eyes – then sample the results with more than 30 fantastic flavours to choose from.
The Sand Shop: Choose from a variety of glass shapes to fill with shades of coloured Alum Bay sand, just as Queen Victoria did. Filling a glass or plastic shape with layers of Alum Bay’s 21 shades of sand has been a tradition since the mid-1800s when Queen Victoria was presented with a special souvenir. Today, it’s a fond childhood memory for many. In order to protect the cliff for future generations, guests are no longer able to collect their own sand, but can still create their own unique sand ornaments in The Sand Shop.
Dino Jeep Safari: Dino Jeep Safari is a ride for children aged 4-12 Younger children may ride when accompanied by an adult but must be over 86cm in height. The driver will need to be able to sit, grip the steering wheel and use the right foot to operate the pedal. Each jeep consists of 2 seats. The front seat is for the driver, and the rear seat is only to be used by an accompanying adult, who will be able to control the jeep for younger riders. There is an element of climbing involved to alight and disembark.
Jurassic Adventure Golf: Our prehistoric Jurassic Adventure Golf course features eleven 5 and 6-par holes set among imaginative water features and storyboards depicting a range of dinosaur species. Whether you happen to be an expert golfer or have never held a putter before, you’re sure to have a roarsome time!
Carousel: Without a doubt the most iconic fairground ride of all time, the carousel is a true family favourite enjoyed and remembered by young and old. Always an eye-catching attraction, the carousel as we know it today has entertained crowds at fairgrounds since the reign of Queen Victoria.
Tea Cups: One of the kids’ favourite rides at The Needles is the Tea Cups! Jump in your very own teacup, which spins and whirls around. Spin the wheel to increase the pace or go gentle if you prefer a slower ride. Each cup can fit up to 4 people so it’s great fun for all the family.
Games Kiosk: Show the rest of the family what you’re made of by having a go at our traditional fairground games including Hook A Duck and Tin Can Alley. If you happen to be both skilled and lucky, there are some fantastic prizes to be won!

Facilities

Parking: Car parking through the Winter is free.
Food & Drinks: Whether you’re looking for a quick snack on the go, an afternoon coffee and cake or lunch for the whole family, we understand that eating out is one of the best things about being on holiday. From the locally sourced produce to the fresh island ingredients, you can be sure the Isle of Wight will serve up something special during your trip.

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Price

Price: Paid

Price Details

Chairlift Travel

Adult Return

Single Ticket: £10.00
Supersaver Ticket: 10

Child Return

Single Ticket: £7.00
Supersaver Ticket: 7

Adult One Way

Single Ticket: £6.00
Supersaver Ticket: 6

Child One Way

Single Ticket: £4.00
Supersaver Ticket: 4

Pay As You Go

4D Cinema Experience

Single Ticket: £5.00
Supersaver Ticket: 5

Jurassic Adventure Golf

Single Ticket: £6.00
Supersaver Ticket: 6

Dino Jeep Safari

Single Ticket: £5.00
Supersaver Ticket: 5

Carousel

Single Ticket: £4.00
Supersaver Ticket: 4

Tea Cup Ride

Single Ticket: £4.00
Supersaver Ticket: 4

Games Kiosk (Per Game)

Single Ticket: £4.00
Supersaver Ticket: 4

Sweet Making Demo

Single Ticket: £3.00
Supersaver Ticket: 3

Alum Bay Glass Demo

Single Ticket: £3.00
Supersaver Ticket: 3

Buy one book of supersaver tickets for £12 and get 15 tickets worth £1 each that can be used on all The Needles rides. Supersaver tickets are the best way to enjoy your visit and are available from the visitor centre. You’ll get a 20% saving on our great rides and attractions, and you can grab them when you get here to enjoy all our rides and attractions as soon as you arrive.

Pricing URL: ttps://www.theneedles.co.uk/plan-your-visit/supersaver-tickets/

Birthday Parties

Offer Birthday Parties: No

Mon-Sun: 10:00am - 4:00pm

Address: The Needles Landmark Attraction, Alum Bay New Road, Alum Bay, Totland Bay, UK

Post Code: PO39 0JD

Council: Alum Bay

County: Isle of Wight

By Car: For those of you using sat nav, our postcode is PO39 0JD and The Needles is signposted from all major routes including the A3054 via Yarmouth, the B3401 and B3399 via Freshwater and the A3055 via Freshwater Bay. Entry to The Needles is completely free of charge and you only pay to park your car during the main season. An all-day car parking charge of £6.00 applies from 23rd March until 3rd November with free parking at all other times. Camper vans are charged at £10.00 for all-day parking during these dates. If you're a resident of the Isle of Wight and bring photographic ID with proof of your address, you can pay £6.00 on your first visit then park for the rest of the year for free*.
By Bus: The number 7 Southern Vectis bus from Newport serves Alum Bay regularly.